"Wow, spending $227,000 on the application is even stupider than the Booking.yeah advertising campaign"

Frank Borst, dishwasher engineer

"I'm no expert but I thought they'd need a trademark for 'yeah' rather than 'booking.yeah' to apply for a dotBrand domain."

Gail Aversail, dotBrand expert

"The same Booking.com that offers accommodation in illegal Israeli settlements? How about booking-dot-not-a-chance-in-hell LMAO."

Roger Ventricle, human being